Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
SEO is more than just tactics and techniques, it’s about making the correct information available to the right audience. Accessible design and content are just as important a consideration when it comes to optimising your site for SEO. A better experience for people will be rewarded by search engines which is clearly an SEOs end […]
As a content and copywriter, it’s my job to write well for my audience. Depending on the text, I am either persuading a customer to buy or I am educating and entertaining them. To be as effective as I can be, I need to write inclusively. This is because it extends the customer base by
Frequently used interchangeably, copywriting and content writing as actually different roles. While both are jobs for writers, the formats and style are different. They may be considerable overlap between the two but they each after their separate goals within a business. This article will briefly explain the differences between these two professions. The Difference between
Last week, I discussed diversity in marketing from a behind the scenes perspective. How to educate yourself, how to hire a more diverse team and how to make your workplace more accessible. In today’s article, we are going to discuss diversity in marketing campaigns. These ideas can help all businesses that are producing adverts and
Companies with more gender diversity are 25 percent more likely to have above-average profitability. Companies with more ethnic and cultural diversity are 36 percent more likely to have above-average profitability. With these stats in mind, it seems like a no-brainer that we create more diverse organisations to drive growth. This is especially important in the
