Ever wondered how much energy does the internet use? You’re not alone. Most of us think of the internet as invisible, a magical stream of cat videos, emails, and AI-generated wonders floating through the ether. But the internet isn’t weightless. It has a very real carbon footprint. Every search, scroll, and stream uses a bit […]
If you’re wanting to create a more eco-friendly website, then an energy-efficient website is the most effective way to achieve this. While there are many aspects that can help your business be more environmentally friendly, a faster, more efficient website can have a significant impact. Creating an energy-efficient website reduces the energy we use, reducing
If you’re an eco-conscious business owner, you may be thinking about how to make an eco-friendly website for your organisation. Whether you have an existing website that needs a revamp, or an entirely new site, there are many things you can do to make it more eco-friendly. The article will discuss several ways to make
It is Earth Day this Saturday (April 22nd), so I wanted to give you some unique Earth Day marketing ideas for the day. But, unlike many who use this day to greenwash their marketing efforts, I want to focus on green promotion that doesn’t damage the planet. Earth Day is an annual event on April
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
