How to make an eco-friendly website

If you’re an eco-conscious business owner, you may be thinking about how to make an eco-friendly website for your organisation. Whether you have an existing website that needs a revamp, or an entirely new site, there are many things you can do to make it more eco-friendly. The article will discuss several ways to make […]

Ethical SEO Issues in the UK

At times the marketing industry can seem rife with underhand tactics and ethical issues. SEO is no different, and there are several ethical SEO issues in the UK that are common to see. This article will explore some of the potential pitfalls and bad practices that make navigating the industry difficult. However, I hope that

Local SEO facts

When splitting out facts from fantasy, SEO can be a minefield, and local SEO facts are no different. There are several reasons why SEO seems such an elusive creature which I’ll go on to explain. First, however, this article should dispel some of the SEO myths you’ve heard and present you with some Local SEO

Local SEO Audit Checklist

Are you a local business? Do you want to check your SEO? Here’s a quick-fire, easy-to-complete local SEO audit checklist to give you what you need. Too often, I see marketing agencies and SEO experts overcomplicate SEO for small, local businesses. For many business owners, they don’t have the time or the budget to dedicate

How to write descriptions for eco-friendly products

So, do you have a nifty eco-friendly product that you want to promote? Your first step is creating a detailed product description that covers everything your audience wants and needs to know about. Ethical consumers are heavily invested in thoroughly researching the products they want before purchase. If your e-commerce site cannot explain clearly everything

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