Probably the most important aspect of SEO research is keyword research. Keywords are the words and phrases that users search for in Search Engines (SEs). As SEs are serving up Search Engine Result Pages (SERPs) for users based on their queries, it’s important to know what those queries are. If you discover the terms people […]
Seasonal SEO takes all the basic concepts of a comprehensive SEO strategy but uses the basis of a theme and a definite timeframe to focus these efforts. Whatever seasonal SEO focus you have in mind, I’m here to show you that it can work. What is seasonality and why you should care Seasonality can
On-page SEO is the practice of optimising individual web pages in order to rank higher on search engines (SEs). The end result should be more relevant traffic to a website. On-page refers to both the content and code of a page as well as design aspects. This is in contrast to Off-page SEO which focuses
Thin content is written content on a website that has little or no value to your readers and customers. Google will therefore also consider the content on a page to be of little value and therefore not rank your page or worse, penalise you across your site. But what is thin content? Many people think
