‘Tis the spooky season and if your business sells goods that celebrate Halloween, you may be on the lookout for extra marketing ideas. The same principles apply to Halloween as all seasonal marketing; start early and do your research. Without a considered strategy, you will likely run the risk of spending time and money on […]
SEO is all about getting people to your website through search engines, but they need to want to click on the links they find there. That’s where your SEO title, meta description and URLs come in. These three pieces of information are the first things users will see of your website and should entice them
Blog writing is an essential part of content marketing. It drives traffic, increases leads and boosts sales. Once you’ve created a piece of content, the benefits can last for years to come. But, have you ever considered updating blogs from years gone by. That’s what historical blog optimisation is. If you feel like your site
A small but mighty paragraph, a meta description should be included on every page of your website. This simple element can make all the difference when attracting lots of traffic to your site. In this article, I will be explaining what a meta description is, why it’s important and how to write a quality one
Creating content isn’t just about the text, imagery is just as important when it comes to portraying the ideas on a page or in a blog post. It’s also an essential element in your SEO and should not be overlooked. Today, I thought I would share my quick guide on how to optimise images for
