Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Welcome to the first in a series exploring marketing campaigns from brands that have a strong principle focus whether that’s environmental, humanitarian or ethical. For consumers, there is now an abundance of choice out there for products and services so for sustainable and ethical brands who want to promote their goods as well as their […]
Off-page SEO is a collection of techniques and tactics to improve your SEO ranking that do not happen exclusively on your website. With Off-page SEO, the focus is your brand’s image and authority elsewhere on the world wide web. Off-page, like technical, on-page and content SEO is a cornerstone of your wider SEO strategy. Read
Thin content is written content on a website that has little or no value to your readers and customers. Google will therefore also consider the content on a page to be of little value and therefore not rank your page or worse, penalise you across your site. But what is thin content? Many people think
