Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Content marketing covers a wide variety of content and copy types, including white papers. Unlike blogs and articles, which are usually shorter, more informal pieces, white papers are much more complex pieces of work. This article will explain the benefits of white papers and why you should consider adding them to your marketing strategy. What […]
Are you looking to create an ethical marketing strategy for your business? That’s great to hear! Today, I’ll explain what an ethical marketing strategy entails and how you can apply it to your business. The core principle when it comes to an ethical marketing strategy is that it covers everything about your business not just
A small but mighty paragraph, a meta description should be included on every page of your website. This simple element can make all the difference when attracting lots of traffic to your site. In this article, I will be explaining what a meta description is, why it’s important and how to write a quality one
The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by
I believe that marketing can be a force for good. It can change the conversations we have in our homes and society at large. We can create more inclusive spaces and reach a wider audience with the right campaigns. But allyship in advertising can just as easily fall into ‘woke’ washing and performative pieces that
