Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Blog writing is an essential part of content marketing. It drives traffic, increases leads and boosts sales. Once you’ve created a piece of content, the benefits can last for years to come. But, have you ever considered updating blogs from years gone by. That’s what historical blog optimisation is. If you feel like your site […]
We’ve talked previously on the blog about unethical marketing campaigns such as greenwashing and woke washing. But today, I wanted to highlight some companies with successful ethical marketing examples. As an ethical marketer, I see lots of terrible examples but it’s important to acknowledge and celebrate those businesses that are doing it right. Ethical Marketing
Guest Blogging is one of the most popular forms of active off-page SEO tactics. It can be the foundation of a good link building campaign providing both valuable content and traffic to your site. Here’s an explanation of the practice, how it benefits your business and how to do it. What is Guest Blogging? Guest
The vegan, vegetarian and plant-based market continues to grow in 2021. Vegan businesses, both new and old, will no doubt welcome this surge in customers. However, this latest increase will also draw brand new businesses into this marketplace. So, to stand out from competitors plant-based and vegan organisations will need to improve their strategy to
Many of us are actively trying to reduce our individual carbon footprint. Whether that’s through walking to work, reducing our meat consumption or refusing single-use plastic. But have you considered your environmental impact as a business or employee? We can also do our bit to help with the climate emergency. But businesses have more responsibility
