Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Case studies convert leads and that’s a fact! But why do case studies convert visitors and leads so effectively? It’s because they demonstrate all the factors that make content so important in your marketing strategy. Why Case Studies Work So Well In Generating Leads A case study should work like any other piece of quality […]
‘Tis the spooky season and if your business sells goods that celebrate Halloween, you may be on the lookout for extra marketing ideas. The same principles apply to Halloween as all seasonal marketing; start early and do your research. Without a considered strategy, you will likely run the risk of spending time and money on
You may have heard that directory listings help SEO but is that still relevant today or is it an outdated practice? In this article, I’ll explore what directory listings are and whether they are relevant to SEO in 2021. What Are Directory Listings? If you are from the UK, the best way to describe directory
SEO is all about getting people to your website through search engines, but they need to want to click on the links they find there. That’s where your SEO title, meta description and URLs come in. These three pieces of information are the first things users will see of your website and should entice them
No matter what we do in life, we make an impact on the world around us. Whether for better or worse, marketing has an impact on the lives of everyone and everything on our planet. With this said, I truly believe that any tools can be used for good and SEO is a tool I
