Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
If you’re writing copy or content for your website, it’s got to be readable to make an impact. From style to structure, format to finishing touches, you must use a variety of skills to make your content readable. Here is how to up your content readability. Making Content Readable Firstly, let’s establish why making your […]
Blogging is one of the top ways you can bring potential customers to your website and boost your brand awareness. But, what I often see are companies that start blogging with lots of enthusiasm which eventually fades after a few weeks or months. To really get the benefits of blogging, you need to produce quality
The holiday season is here. That means we are about to see a flurry of activity from companies and brands promoting their products and services. Whether you are a fan of this period or not, there is no denying it has become the mainstay time of the year for increased purchases. If you’re a small
Your product description can make all the difference when it comes to a sale or not. So, here’s how to write a product description that skyrockets your e-commerce sales. As with all marketing, follow the ethical principles of honesty, transparency and responsibility. Writing Product Descriptions That Sell So, you’ve finally got customers to your product
A social media presence is vital to the vast majority of businesses in the UK. But does social media have an impact on SEO? The short answer is yes but not in the way you may think. In this article, I’ll describe how social media can impact your website’s ranking on search engines. Social Media’s
