Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
One in five people spends more than 40 hours a week online. I doubt that this stat is surprising to many. I definitely spend more than 40 hours a week online! We can do everything online from chatting with friends, playing games, studying and of course, shopping. With adverts on every platform, website and digital […]
Ethical marketing is my core driving force. As an ethical freelance SEO specialist and marketing consultant, I often get asked what I mean by ethical. For me, ethical marketing is about understanding and sticking to my principles. But, what does that mean in practice? In this article, I’ll explain how I bring my ethical principles
I’ve written 130 blog posts for my blog between 2020 and 2025 That’s over 130,000 words Can I recall every one in perfect detail? Not by a long shot. My goals and style have changed over the past few years. I’ve learnt new information and updated my approach. As well as writing my own blog,
Micro-content? Micro content?? Microcontent??? What is micro-content, and more importantly, how do you spell it? This article will answer at least one of these questions. But, it won’t be on the subject of spelling. For me, it’s micro-content. So, instead, this article will explain the two different uses of the word micro-content, plus examples of
84% of people say that they’ve been persuaded to buy goods or services after watching a brand’s video. This stat alone should show you the power of video marketing, but do videos help SEO on your website? Today we explore whether videos contribute to SEO, (SPOILER: they do). Plus, what to include to make the most
