Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
There are a million ways to build a website. Using the WordPress framework is just one of them. I develop primarily in WordPress and today I wanted to explain why I utilise it for many of my clients’ projects. Every site is different and every business’ requirements are varied. It’s about hiring a designer or […]
We know that blogging is a vital part of content marketing. Blogging consistently is a key aspect of that too. But how can you improve your blog writing skills, especially when you are first starting out? Today, I will showcase the practical steps I take to continually hone my writing style and blogging abilities. Improving
As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the
SEO can seem to the novice a magical art; changing a few things on a website to make it skyrocket in popularity. Of course, there’s a lot more to it than that, but like all professions, it can seem likely a fantastic feat if it’s not your industry or specialism. However, this impression can lead
A call to action, or CTA for short, is all about getting your website users to perform your desired end goal. Every page, post, product or section of your site needs a call to action. Here’s what a call to action is and how to use them effectively throughout a website. What Is a Call
