Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Creating content isn’t just about the text, imagery is just as important when it comes to portraying the ideas on a page or in a blog post. It’s also an essential element in your SEO and should not be overlooked. Today, I thought I would share my quick guide on how to optimise images for […]
Should marketers care about ethical consumers? The short answer is yes, but it comes from two sides. One is the practical point that a growing number of consumers in the UK are looking for more ethical product and service options. So you don’t want to miss out on this particular revenue. On the other hand,
Ethical Consumers: Do they matter for Marketing? Read More »
If you are looking to hire an SEO freelancer, then stop and read this first. If you’ve never hired an SEO freelancer before and don’t have a lot of experience with this service, I will lay out how to do it without being ripped off. While there is no need to be an expert on
A truly unique piece of marketing can be hard to come by and with so many adverts being created daily it can feel hard to stand out. Last week I discovered an amazing example of community marketing that built the brand up rather than just tried to sell you something. So I wanted to share
Creating URLs is part and parcel of creating and maintaining a website. If you are adding lots of blog articles or products to your site on a regular basis, you might want to consider what the best URL structure is for SEO. Although ideally, your URL structure should be implemented when you first build your
We all have fast-paced lives, and marketers definitely have fast-paced careers. The need to get items out quickly and on time can drive the day forward. However, marketing laws that govern such actions are frequently overlooked. Today I would like to share 5 marketing laws that you may not know you need to abide by.
Content freelancers charge based on their own individual business, experience and needs. No two content freelancers will be priced the same because, underneath an hourly rate that appears equal, they’ll be a multitude of decisions behind it. However, the are several core ways that most content freelancers will organise their pricing. How content freelancers charge
Ethical marketing as a phrase is now commonly seen throughout the marketing industry and within all types of industries and companies. But what is ethical marketing? Ethical marketing can mean many things to different people and today I am going to explore some of the different philosophies behind it. I’ll also show you some of
Content marketing is an essential part of digital marketing today, and blogging is the key part for most content marketing strategies. The benefits of business blogging are numerous, all of which boil down to a great return on investment. If you still haven’t started blogging on your site, read on to find out why you
A record half a million Brits signed up to Veganuary in January 2021 which is over double from 2019. While the vegetarian and pescatarian population remains fairly steading, veganism has seen a tremendous rise over the last decade. With that being said, going vegan can still be controversial in many circles. I myself have faced
