Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Social enterprises should use SEO to grow because they face the same challenges as any other business. As such, they should utilise the same tools to achieve their aims. Search engine optimisation (SEO) is an essential marketing strategy for all organisations, and social enterprises are no different. SEO can support social enterprises and non-profits in […]
Rebuilding a website is a vast undertaking and shouldn’t be done lightly. So, today, I’ll break down five reasons why it might be time if you’ve been asking, ‘should I rebuild my website?’. Why you should rebuild your website Rebuilding a website can positively impact your business. But it can also be a risky operation
Search engine optimisation (SEO) can help businesses standout online, but how can charities use SEO? In today’s article, I will highlight ways charities can use SEO to further their charitable aims. Plus, how it can help their beneficiaries find the right resources and services they need. Charities using SEO SEO is a marketing tool for
AI is being heavily invested in at the moment, and people often worry if AI will take over various industries, including content marketing. In 2022, we are already seeing some significant AI developments that could contribute to workforce reductions. But am I worried? No. And today, I’ll explain why I don’t think AI will take
Communication is key to a charity’s success. Producing content and quality copywriting is an essential part of that communication. Your charity copywriting needs to be on point whether you’re talking to charity recipients, donors, or other stakeholders. Here are six copywriting tips for charities that will help them improve their communication with their audience. Copywriting
