I believe that marketing can be a force for good. It can change the conversations we have in our homes and society at large. We can create more inclusive spaces and reach a wider audience with the right campaigns. But allyship in advertising can just as easily fall into ‘woke’ washing and performative pieces that […]
As a content and copywriter, it’s my job to write well for my audience. Depending on the text, I am either persuading a customer to buy or I am educating and entertaining them. To be as effective as I can be, I need to write inclusively. This is because it extends the customer base by
Last week, I discussed diversity in marketing from a behind the scenes perspective. How to educate yourself, how to hire a more diverse team and how to make your workplace more accessible. In today’s article, we are going to discuss diversity in marketing campaigns. These ideas can help all businesses that are producing adverts and
Companies with more gender diversity are 25 percent more likely to have above-average profitability. Companies with more ethnic and cultural diversity are 36 percent more likely to have above-average profitability. With these stats in mind, it seems like a no-brainer that we create more diverse organisations to drive growth. This is especially important in the
Marketing, especially digital marketing, is fast-paced, ever-changing and constant. If you’re a business owner or marketer for a specific business, it can be difficult to constantly come up with new and exciting ways to market your business. This can seem like an even harder task when you work in an industry that many would consider
