Do you want your marketing to stand out? Have you thought about swearing in your marketing? It’s not for everyone, but the use of controversial marketing methods can be beneficial for the right kind of business. In this article, we’ll discuss whether swear words are okay to use and how to use them effectively if […]

As with all industries, products and services in the world, one can debate the ethical nature of each sector, and the marketing industry is no different. There are those that argue that marketing is inherently evil, whilst others do not even consider the ethics of their practices. However, I think of marketing and all roles

Should marketers care about ethical consumers? The short answer is yes, but it comes from two sides. One is the practical point that a growing number of consumers in the UK are looking for more ethical product and service options. So you don’t want to miss out on this particular revenue. On the other hand,

Ethical marketing as a phrase is now commonly seen throughout the marketing industry and within all types of industries and companies. But what is ethical marketing? Ethical marketing can mean many things to different people and today I am going to explore some of the different philosophies behind it. I’ll also show you some of

A record half a million Brits signed up to Veganuary in January 2021 which is over double from 2019. While the vegetarian and pescatarian population remains fairly steading, veganism has seen a tremendous rise over the last decade. With that being said, going vegan can still be controversial in many circles. I myself have faced