The Trump presidency has ended, and whatever your thoughts on his politics, there is no doubt that he is a good salesman at heart. Pulling off probably the most improbable marketing campaign to become president of the United States was quite a feat. I wanted to discuss some of the things that make him such […]

In recent years, we are seeing a trend towards more and more controversial marketing campaigns in our media. With the rise of social media and the bombardment of advertisements, campaigns have to work hard if they are to stand out. Controversial marketing campaigns are divisive by their very nature but today I explore whether they

Marketers need to create eye-catching, entertaining and engaging campaigns if they are to succeed for their business or clients. However, it can sometimes be tricky when it comes to Marketing boring products or a day-to-day industry. I myself have worked in some industries that you might consider very dull affairs. However, in some ways that

Welcome to the first in a series exploring marketing campaigns from brands that have a strong principle focus whether that’s environmental, humanitarian or ethical. For consumers, there is now an abundance of choice out there for products and services so for sustainable and ethical brands who want to promote their goods as well as their