‘Tis the spooky season and if your business sells goods that celebrate Halloween, you may be on the lookout for extra marketing ideas. The same principles apply to Halloween as all seasonal marketing; start early and do your research. Without a considered strategy, you will likely run the risk of spending time and money on […]
We’ve talked previously on the blog about unethical marketing campaigns such as greenwashing and woke washing. But today, I wanted to highlight some companies with successful ethical marketing examples. As an ethical marketer, I see lots of terrible examples but it’s important to acknowledge and celebrate those businesses that are doing it right. Ethical Marketing
Many of us are actively trying to reduce our individual carbon footprint. Whether that’s through walking to work, reducing our meat consumption or refusing single-use plastic. But have you considered your environmental impact as a business or employee? We can also do our bit to help with the climate emergency. But businesses have more responsibility
Are you looking to create an ethical marketing strategy for your business? That’s great to hear! Today, I’ll explain what an ethical marketing strategy entails and how you can apply it to your business. The core principle when it comes to an ethical marketing strategy is that it covers everything about your business not just
The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by
