Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
This article discusses ‘what is eco-friendly marketing?’, a common question in today’s ethical consumer landscape. Eco-friendly marketing focuses on the environmental impact of products and services and the ecological effect of the marketing itself. I will share tips for eco-friendly marketing that focus on straightforward, honest messaging and practising what you preach. What is eco-friendly […]
Are you a local business? Do you want to check your SEO? Here’s a quick-fire, easy-to-complete local SEO audit checklist to give you what you need. Too often, I see marketing agencies and SEO experts overcomplicate SEO for small, local businesses. For many business owners, they don’t have the time or the budget to dedicate
Do you want to make the world a better place but still need to make your business work? Ethical marketing ensures you can keep ethics at the core of your business while still promoting your organisation. Just because you use ethical marketing tactics or think eco-consciously doesn’t mean your business won’t succeed. In fact, it’s
Content marketing for eco-friendly brands is easy when your business is based on environmental ethics. Environmentally conscious consumers are looking for brands that support their principles and have a reduced impact on the planet whilst still offering the product they need at the prices they want. You should use your content marketing strategy to provide
One of my very first articles on this blog was about plant-based food company Meatless Farms and its controversial take on vegan product marketing. Over two years since writing, the vegan product market has exploded further, and today I wanted to share another plant-based brand whose controversial food marketing & packaging I think is on
