Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
If you are reading this, you may be looking for an independent digital marketing consultant. You may have simply typed marketing consultant or independent consultant. If that’s the case, you are probably looking for someone who is freelance, has integrity and, most importantly, can help you with your marketing journey. I’ll explain what makes a […]
It is Earth Day this Saturday (April 22nd), so I wanted to give you some unique Earth Day marketing ideas for the day. But, unlike many who use this day to greenwash their marketing efforts, I want to focus on green promotion that doesn’t damage the planet. Earth Day is an annual event on April
After the great resignation of 2020, we’ve seen more people wanting to get into freelance content marketing and copy writing. While it’s not as easy as many on social media make out, it can be a rewarding profession with many perks. With the potential for flexible hours, remote working and higher wages, many people are
This April Fools, I posted the below post to get my audience’s attention in all the wrong ways. Instead of promoting ethical SEO services, I made the most unethical social post possible. It was the epitome of unscrupulous marketing and underhand sales tactics that ethical marketers are sick of seeing. When I started my business,
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
