Conscious Campaigns: Trolling the farming lobby with Controversial Food Marketing

Ethical Business, Ethical Marketing / November 21, 2022

One of my very first articles on this blog was about plant-based food company Meatless Farms and its controversial take on vegan product marketing. Over two years since writing, the vegan product market has exploded further, and today I wanted to share another plant-based brand whose controversial food marketing & packaging I think is on […]

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Content Marketing for E-commerce

Content Marketing / November 14, 2022

You can create valuable content marketing for e-commerce sites by focusing on the core principles of any superb content marketing strategy; inform, entertain and inspire. ECommerce websites are easy to content market because you have so much to tell customers, old and new. There is plenty to talk about, from brand news, product launches and

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How to write descriptions for eco-friendly products

On-page SEO, Green Marketing / November 7, 2022

So, do you have a nifty eco-friendly product that you want to promote? Your first step is creating a detailed product description that covers everything your audience wants and needs to know about. Ethical consumers are heavily invested in thoroughly researching the products they want before purchase. If your e-commerce site cannot explain clearly everything

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What is Green Marketing?

Ethical Marketing, Green Marketing / October 31, 2022

If you are curious about what is green marketing? You may be an eco-friendly business looking to promote your eco service or products. For ethical and environmentally conscious companies wanting to ensure your green practices extend into all aspects of your business, including promotion, is likely high on your agenda. This article will explain what

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Get Help with SEO

On-page SEO, Ethical Business / October 24, 2022

Do you need help with your SEO? If you’ve been searching for answers about whether you need SEO for your business, this is my simple guide on whether SEO is right for your organisation. All organisations can benefit from a Search Engine Optimisation strategy, so what are you waiting for? Do you need help with

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SEO for eco-friendly products

On-page SEO, Ethical Business, Green Marketing / October 17, 2022

Creating a strategy around SEO for eco-friendly products is easy when you follow the same key principles of all SEO campaigns. Create quality content and copy that engages, informs, inspires and entertains your audience. As with all great SEO strategies, it always starts with research and understanding your audience. The benefit of producing SEO work

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The art of repurposing content

Content Marketing / October 10, 2022

Crafting quality content and creating it consistently is a full-time position. One of the most critical parts of digital marketing is producing a coherent and consistent strategy, but it can be hard work if you are running the rest of your business too. So, one solution is to repurpose your content, making it do double

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Eco-Friendly Business Ideas

Ethical Business, Green Marketing / October 3, 2022

If you’re an eco-friendly business, or just an organisation looking to boost its environmental impact, here are some eco-friendly business ideas to help. Covering eco ideas for your website and your marketing, as well as practical business steps, I hope you find this a helpful guide in reducing your impact on the planet. Eco-Friendly Business

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How to Write Service Pages

On-page SEO / September 26, 2022

For b2b businesses, how to write service pages can be a tricky task. You know how fantastic your services are, but you may find it difficult to articulate them on paper. Your website is the window into your organisation and where most of your potential clients will seek to learn about you. For most owners

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Social Enterprise Marketing

Ethical Marketing, Ethical Business / September 19, 2022

Social enterprise marketing should be approached the same as any business or organisation. Researching and understanding your target audience is key before beginning anything. Plus, the marketing tools and techniques are all the same. The only real difference is that your message will be unique as an organisation that puts social good above profits. Always

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