Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
If your business needs help with its marketing and promotion, you may consider a freelance marketing consultant. But what should you look for in a freelance marketing consultant? There are many consultants out there, but just like any relationship, you need to find someone who you can work well with and will produce the results […]
For anyone not in the marketing or SEO industry, SEO can seem a little bit of a buzzword. You may be wondering “why is SEO important?” so I’m here to explain in simple terms why. If you understand the basic principles behind SEO practices, you’ll discover how they can help your business expand in the
Content marketing is the powerhouse of digital marketing in the 21st Century but it can seem like a vague term to those not in the marketing industry. This guide is a comprehensive answer to the question ‘What is content marketing?’. You will discover what content is, how it works and why it works, as well
Seasonal SEO takes all the basic concepts of a comprehensive SEO strategy but uses the basis of a theme and a definite timeframe to focus these efforts. Whatever seasonal SEO focus you have in mind, I’m here to show you that it can work. What is seasonality and why you should care Seasonality can
Marketers need to create eye-catching, entertaining and engaging campaigns if they are to succeed for their business or clients. However, it can sometimes be tricky when it comes to Marketing boring products or a day-to-day industry. I myself have worked in some industries that you might consider very dull affairs. However, in some ways that
