Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Content marketing should be a part of your marketing strategy. In this article, I explain why content is important and provide you with resources to create a content marketing strategy that works. Feel free to start with my comprehensive guide on “what is content marketing” to begin with. Why content is important Why is content […]
If you want your content marketing to succeed, you need to strategise rather than produce content on the hoof. One of the easiest ways of doing this is to create a content marketing strategy with funnels. Content marketing funnels, sometimes called sales funnels or purchasing funnels are a key tool in a marketer’s skill set.
The Trump presidency has ended, and whatever your thoughts on his politics, there is no doubt that he is a good salesman at heart. Pulling off probably the most improbable marketing campaign to become president of the United States was quite a feat. I wanted to discuss some of the things that make him such
Probably the most important aspect of SEO research is keyword research. Keywords are the words and phrases that users search for in Search Engines (SEs). As SEs are serving up Search Engine Result Pages (SERPs) for users based on their queries, it’s important to know what those queries are. If you discover the terms people
In recent years, we are seeing a trend towards more and more controversial marketing campaigns in our media. With the rise of social media and the bombardment of advertisements, campaigns have to work hard if they are to stand out. Controversial marketing campaigns are divisive by their very nature but today I explore whether they
