Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Should marketers care about ethical consumers? The short answer is yes, but it comes from two sides. One is the practical point that a growing number of consumers in the UK are looking for more ethical product and service options. So you don’t want to miss out on this particular revenue. On the other hand, […]
If you are looking to hire an SEO freelancer, then stop and read this first. If you’ve never hired an SEO freelancer before and don’t have a lot of experience with this service, I will lay out how to do it without being ripped off. While there is no need to be an expert on
A truly unique piece of marketing can be hard to come by and with so many adverts being created daily it can feel hard to stand out. Last week I discovered an amazing example of community marketing that built the brand up rather than just tried to sell you something. So I wanted to share
Creating URLs is part and parcel of creating and maintaining a website. If you are adding lots of blog articles or products to your site on a regular basis, you might want to consider what the best URL structure is for SEO. Although ideally, your URL structure should be implemented when you first build your
We all have fast-paced lives, and marketers definitely have fast-paced careers. The need to get items out quickly and on time can drive the day forward. However, marketing laws that govern such actions are frequently overlooked. Today I would like to share 5 marketing laws that you may not know you need to abide by.
