This article discusses ‘what is eco-friendly marketing?’, a common question in today’s ethical consumer landscape. Eco-friendly marketing focuses on the environmental impact of products and services and the ecological effect of the marketing itself. I will share tips for eco-friendly marketing that focus on straightforward, honest messaging and practising what you preach. What is eco-friendly […]
Do you want to make the world a better place but still need to make your business work? Ethical marketing ensures you can keep ethics at the core of your business while still promoting your organisation. Just because you use ethical marketing tactics or think eco-consciously doesn’t mean your business won’t succeed. In fact, it’s
One of my very first articles on this blog was about plant-based food company Meatless Farms and its controversial take on vegan product marketing. Over two years since writing, the vegan product market has exploded further, and today I wanted to share another plant-based brand whose controversial food marketing & packaging I think is on
If you are curious about what is green marketing? You may be an eco-friendly business looking to promote your eco service or products. For ethical and environmentally conscious companies wanting to ensure your green practices extend into all aspects of your business, including promotion, is likely high on your agenda. This article will explain what
Social enterprise marketing should be approached the same as any business or organisation. Researching and understanding your target audience is key before beginning anything. Plus, the marketing tools and techniques are all the same. The only real difference is that your message will be unique as an organisation that puts social good above profits. Always
