Women laughing alone with salads? What kind of strange article is that? It’s a story of sex, diet culture, marketing failure and, most of all, misogyny. You may never have heard of ‘women laughing alone with salad’, but I can guarantee you’ve seen it in action. Today I wanted to explore this strange but serious […]
Communication is key for non-profits and those in the charity sector. but how can non-profits use copywriting effectively as part of their comms strategy? Today I explain non-profit copywriting that can help your organisation grow. From crafting inspirational content to bolstering your SEO, copywriting is vital for the third sector. Read on to learn how
It is Earth Day this Saturday (April 22nd), so I wanted to give you some unique Earth Day marketing ideas for the day. But, unlike many who use this day to greenwash their marketing efforts, I want to focus on green promotion that doesn’t damage the planet. Earth Day is an annual event on April
This April Fools, I posted the below post to get my audience’s attention in all the wrong ways. Instead of promoting ethical SEO services, I made the most unethical social post possible. It was the epitome of unscrupulous marketing and underhand sales tactics that ethical marketers are sick of seeing. When I started my business,
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
