SEO is more than just tactics and techniques, it’s about making the correct information available to the right audience. Accessible design and content are just as important a consideration when it comes to optimising your site for SEO. A better experience for people will be rewarded by search engines which is clearly an SEOs end […]
As a content and copywriter, it’s my job to write well for my audience. Depending on the text, I am either persuading a customer to buy or I am educating and entertaining them. To be as effective as I can be, I need to write inclusively. This is because it extends the customer base by
Frequently used interchangeably, copywriting and content writing as actually different roles. While both are jobs for writers, the formats and style are different. They may be considerable overlap between the two but they each after their separate goals within a business. This article will briefly explain the differences between these two professions. The Difference between
A truly unique piece of marketing can be hard to come by and with so many adverts being created daily it can feel hard to stand out. Last week I discovered an amazing example of community marketing that built the brand up rather than just tried to sell you something. So I wanted to share
Content freelancers charge based on their own individual business, experience and needs. No two content freelancers will be priced the same because, underneath an hourly rate that appears equal, they’ll be a multitude of decisions behind it. However, the are several core ways that most content freelancers will organise their pricing. How content freelancers charge
