Content marketing is an essential part of digital marketing today, and blogging is the key part for most content marketing strategies. The benefits of business blogging are numerous, all of which boil down to a great return on investment. If you still haven’t started blogging on your site, read on to find out why you […]
Content marketing should be a part of your marketing strategy. In this article, I explain why content is important and provide you with resources to create a content marketing strategy that works. Feel free to start with my comprehensive guide on “what is content marketing” to begin with. Why content is important Why is content
If you want your content marketing to succeed, you need to strategise rather than produce content on the hoof. One of the easiest ways of doing this is to create a content marketing strategy with funnels. Content marketing funnels, sometimes called sales funnels or purchasing funnels are a key tool in a marketer’s skill set.
Probably the most important aspect of SEO research is keyword research. Keywords are the words and phrases that users search for in Search Engines (SEs). As SEs are serving up Search Engine Result Pages (SERPs) for users based on their queries, it’s important to know what those queries are. If you discover the terms people
Content marketing is the powerhouse of digital marketing in the 21st Century but it can seem like a vague term to those not in the marketing industry. This guide is a comprehensive answer to the question ‘What is content marketing?’. You will discover what content is, how it works and why it works, as well
