Blogging is one of the top ways you can bring potential customers to your website and boost your brand awareness. But, what I often see are companies that start blogging with lots of enthusiasm which eventually fades after a few weeks or months. To really get the benefits of blogging, you need to produce quality […]
A social media presence is vital to the vast majority of businesses in the UK. But does social media have an impact on SEO? The short answer is yes but not in the way you may think. In this article, I’ll describe how social media can impact your website’s ranking on search engines. Social Media’s
Case studies convert leads and that’s a fact! But why do case studies convert visitors and leads so effectively? It’s because they demonstrate all the factors that make content so important in your marketing strategy. Why Case Studies Work So Well In Generating Leads A case study should work like any other piece of quality
Blog writing is an essential part of content marketing. It drives traffic, increases leads and boosts sales. Once you’ve created a piece of content, the benefits can last for years to come. But, have you ever considered updating blogs from years gone by. That’s what historical blog optimisation is. If you feel like your site
Content marketing covers a wide variety of content and copy types, including white papers. Unlike blogs and articles, which are usually shorter, more informal pieces, white papers are much more complex pieces of work. This article will explain the benefits of white papers and why you should consider adding them to your marketing strategy. What
