84% of people say that they’ve been persuaded to buy goods or services after watching a brand’s video. This stat alone should show you the power of video marketing, but do videos help SEO on your website? Today we explore whether videos contribute to SEO, (SPOILER: they do). Plus, what to include to make the most […]
Low cost, large audience, great return on investment? What’s not to like about influencer marketing. Whether you’ve heard of it or not, influencer marketing is a growing marketing strategy that has amazing benefits for small businesses. Read on to find out what the benefits are and whether it’s the right fit for your company. What
WARNING: You’re about to read the word “influencer” a lot! According to Collabstr, Influencer marketing will grow to a $15 billion market by the end of 2022. It’s a core content strategy of many brands and investment in the sector continues to grow year on year. But what is influencer marketing? And why has it
You’re ready to start your content marketing journey in 2022! Diving into your first blog article this year or maybe ever, but how long should a blog be? In this guide, I’ll talk about the different lengths of the article you can choose, and the factors that determine the choice. When it comes to blog
If you’re writing copy or content for your website, it’s got to be readable to make an impact. From style to structure, format to finishing touches, you must use a variety of skills to make your content readable. Here is how to up your content readability. Making Content Readable Firstly, let’s establish why making your
