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Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.

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Ethical and good website design for people who do good

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The art of repurposing content

Crafting quality content and creating it consistently is a full-time position. One of the most critical parts of digital marketing is producing a coherent and consistent strategy, but it can be hard work if you are running the rest of your business too. So, one solution is to repurpose your content, making it do double […]

Eco-Friendly Business Ideas

If you’re an eco-friendly business, or just an organisation looking to boost its environmental impact, here are some eco-friendly business ideas to help. Covering eco ideas for your website and your marketing, as well as practical business steps, I hope you find this a helpful guide in reducing your impact on the planet. Eco-Friendly Business

How to Write Service Pages

For b2b businesses, how to write service pages can be a tricky task. You know how fantastic your services are, but you may find it difficult to articulate them on paper. Your website is the window into your organisation and where most of your potential clients will seek to learn about you. For most owners

Social Enterprise Marketing

Social enterprise marketing should be approached the same as any business or organisation. Researching and understanding your target audience is key before beginning anything. Plus, the marketing tools and techniques are all the same. The only real difference is that your message will be unique as an organisation that puts social good above profits. Always

Content Marketing Sheffield: Ideas for the Steel City

If you’re a Sheffield business looking for content marketing ideas, this is the niche article for you. As a content marketer and freelance SEO consultant based in Sheffield, I work with many local businesses to boost their presence online through local SEO and content marketing. This article highlights how content marketing can be applied to

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