If you are reading this, you may be looking for an independent digital marketing consultant. You may have simply typed marketing consultant or independent consultant. If that’s the case, you are probably looking for someone who is freelance, has integrity and, most importantly, can help you with your marketing journey. I’ll explain what makes a […]
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It is Earth Day this Saturday (April 22nd), so I wanted to give you some unique Earth Day marketing ideas for the day. But, unlike many who use this day to greenwash their marketing efforts, I want to focus on green promotion that doesn’t damage the planet. Earth Day is an annual event on April
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After the great resignation of 2020, we’ve seen more people wanting to get into freelance content marketing and copy writing. While it’s not as easy as many on social media make out, it can be a rewarding profession with many perks. With the potential for flexible hours, remote working and higher wages, many people are
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This April Fools, I posted the below post to get my audience’s attention in all the wrong ways. Instead of promoting ethical SEO services, I made the most unethical social post possible. It was the epitome of unscrupulous marketing and underhand sales tactics that ethical marketers are sick of seeing. When I started my business,
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
This article discusses ‘what is eco-friendly marketing?’, a common question in today’s ethical consumer landscape. Eco-friendly marketing focuses on the environmental impact of products and services and the ecological effect of the marketing itself. I will share tips for eco-friendly marketing that focus on straightforward, honest messaging and practising what you preach. What is eco-friendly
Are you a local business? Do you want to check your SEO? Here’s a quick-fire, easy-to-complete local SEO audit checklist to give you what you need. Too often, I see marketing agencies and SEO experts overcomplicate SEO for small, local businesses. For many business owners, they don’t have the time or the budget to dedicate
Do you want to make the world a better place but still need to make your business work? Ethical marketing ensures you can keep ethics at the core of your business while still promoting your organisation. Just because you use ethical marketing tactics or think eco-consciously doesn’t mean your business won’t succeed. In fact, it’s
Content marketing for eco-friendly brands is easy when your business is based on environmental ethics. Environmentally conscious consumers are looking for brands that support their principles and have a reduced impact on the planet whilst still offering the product they need at the prices they want. You should use your content marketing strategy to provide
One of my very first articles on this blog was about plant-based food company Meatless Farms and its controversial take on vegan product marketing. Over two years since writing, the vegan product market has exploded further, and today I wanted to share another plant-based brand whose controversial food marketing & packaging I think is on
Conscious Campaigns: Trolling the farming lobby with Controversial Food Marketing Read More »
