Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Marketers need to create eye-catching, entertaining and engaging campaigns if they are to succeed for their business or clients. However, it can sometimes be tricky when it comes to Marketing boring products or a day-to-day industry. I myself have worked in some industries that you might consider very dull affairs. However, in some ways that […]
Search engine optimisation, or SEO for short, is a fantastic way to boost the quantity and quality of visitors to your website through search engines. Unlike paid ads and social media, SEO is all about helping your website climb the rankings in search results. In this complete guide, I’m excited to share the concept of
What is SEO? An Ethical & Technical Guide to Search Engine Optimisation Read More »
On-page SEO is the practice of optimising individual web pages in order to rank higher on search engines (SEs). The end result should be more relevant traffic to a website. On-page refers to both the content and code of a page as well as design aspects. This is in contrast to Off-page SEO which focuses
SEO (Search Engine Optimisation) is the cornerstone of any website marketing strategy. You could be on the lookout for an SEO freelancer if you understand how important an SEO strategy is to your business. When it comes to implementing an SEO strategy, there are several options available. You can do it yourself, hire a full-time
SEO is a collective of many different techniques and tools used to optimise your site for search engines. One aspect of SEO is technical SEO, but what is technical SEO? In essence, technical SEO refers to optimising your website for search engines to allow them to easily crawl and index the site. While the majority
What is content? Content is anything and everything. Images, writing, music, videos. Anything you create for your business is content. Physical items like brochures you hand out to customers are content, but in the context of this article, I am going to talk about different types of digital content that are used to drive traffic
Welcome to the first in a series exploring marketing campaigns from brands that have a strong principle focus whether that’s environmental, humanitarian or ethical. For consumers, there is now an abundance of choice out there for products and services so for sustainable and ethical brands who want to promote their goods as well as their
Off-page SEO is a collection of techniques and tactics to improve your SEO ranking that do not happen exclusively on your website. With Off-page SEO, the focus is your brand’s image and authority elsewhere on the world wide web. Off-page, like technical, on-page and content SEO is a cornerstone of your wider SEO strategy. Read
Thin content is written content on a website that has little or no value to your readers and customers. Google will therefore also consider the content on a page to be of little value and therefore not rank your page or worse, penalise you across your site. But what is thin content? Many people think
