Welcome to the Middleton Marketing blog. If you want to hone your SEO and Web skills or are an organisation looking to improve its digital sustainability and increase growth, then you are in the right place. If you're unsure where to start, consider these key blog pieces in my collection.
Are you looking for an SEO freelancer? No doubt you want an SEO Expert. But what does it mean to be an SEO expert? In this article, I discuss what an SEO expert is and what they do to improve your search engine optimisation. If you want to find out more about the basic of […]
Content marketing should be a part of your marketing strategy. In this article, I explain why content is important and provide you with resources to create a content marketing strategy that works. Feel free to start with my comprehensive guide on “what is content marketing” to begin with. Why content is important Why is content
If you want your content marketing to succeed, you need to strategise rather than produce content on the hoof. One of the easiest ways of doing this is to create a content marketing strategy with funnels. Content marketing funnels, sometimes called sales funnels or purchasing funnels are a key tool in a marketer’s skill set.
The Trump presidency has ended, and whatever your thoughts on his politics, there is no doubt that he is a good salesman at heart. Pulling off probably the most improbable marketing campaign to become president of the United States was quite a feat. I wanted to discuss some of the things that make him such
Probably the most important aspect of SEO research is keyword research. Keywords are the words and phrases that users search for in Search Engines (SEs). As SEs are serving up Search Engine Result Pages (SERPs) for users based on their queries, it’s important to know what those queries are. If you discover the terms people
In recent years, we are seeing a trend towards more and more controversial marketing campaigns in our media. With the rise of social media and the bombardment of advertisements, campaigns have to work hard if they are to stand out. Controversial marketing campaigns are divisive by their very nature but today I explore whether they
Controversial Marketing Campaigns – Are they worth it? Read More »
If your business needs help with its marketing and promotion, you may consider a freelance marketing consultant. But what should you look for in a freelance marketing consultant? There are many consultants out there, but just like any relationship, you need to find someone who you can work well with and will produce the results
What to look for in a Freelance Marketing Consultant Read More »
For anyone not in the marketing or SEO industry, SEO can seem a little bit of a buzzword. You may be wondering “why is SEO important?” so I’m here to explain in simple terms why. If you understand the basic principles behind SEO practices, you’ll discover how they can help your business expand in the
Content marketing is the powerhouse of digital marketing in the 21st Century but it can seem like a vague term to those not in the marketing industry. This guide is a comprehensive answer to the question ‘What is content marketing?’. You will discover what content is, how it works and why it works, as well
Seasonal SEO takes all the basic concepts of a comprehensive SEO strategy but uses the basis of a theme and a definite timeframe to focus these efforts. Whatever seasonal SEO focus you have in mind, I’m here to show you that it can work. What is seasonality and why you should care Seasonality can
