As with all industries, products and services in the world, one can debate the ethical nature of each sector, and the marketing industry is no different. There are those that argue that marketing is inherently evil, whilst others do not even consider the ethics of their practices. However, I think of marketing and all roles […]
Should marketers care about ethical consumers? The short answer is yes, but it comes from two sides. One is the practical point that a growing number of consumers in the UK are looking for more ethical product and service options. So you don’t want to miss out on this particular revenue. On the other hand,
Ethical Consumers: Do they matter for Marketing? Read More »
Ethical marketing as a phrase is now commonly seen throughout the marketing industry and within all types of industries and companies. But what is ethical marketing? Ethical marketing can mean many things to different people and today I am going to explore some of the different philosophies behind it. I’ll also show you some of
A record half a million Brits signed up to Veganuary in January 2021 which is over double from 2019. While the vegetarian and pescatarian population remains fairly steading, veganism has seen a tremendous rise over the last decade. With that being said, going vegan can still be controversial in many circles. I myself have faced
The Trump presidency has ended, and whatever your thoughts on his politics, there is no doubt that he is a good salesman at heart. Pulling off probably the most improbable marketing campaign to become president of the United States was quite a feat. I wanted to discuss some of the things that make him such
In recent years, we are seeing a trend towards more and more controversial marketing campaigns in our media. With the rise of social media and the bombardment of advertisements, campaigns have to work hard if they are to stand out. Controversial marketing campaigns are divisive by their very nature but today I explore whether they
Controversial Marketing Campaigns – Are they worth it? Read More »
Marketers need to create eye-catching, entertaining and engaging campaigns if they are to succeed for their business or clients. However, it can sometimes be tricky when it comes to Marketing boring products or a day-to-day industry. I myself have worked in some industries that you might consider very dull affairs. However, in some ways that
Welcome to the first in a series exploring marketing campaigns from brands that have a strong principle focus whether that’s environmental, humanitarian or ethical. For consumers, there is now an abundance of choice out there for products and services so for sustainable and ethical brands who want to promote their goods as well as their
