Website design for charities is about making an impact, spreading your message and sticking to your principles. Website design can be challenging for any organisation but harder for charities when the common style is geared towards corporate brochure sites or e-commerce retail. Charities and non-profits need to offer something different when viewing their website, so […]
Copywriting for charities is about getting your message front and centre. You already do fantastic work, so make sure everyone knows about it with copywriting that celebrates your successes and convinces your audience to help. This is my simple guide on copywriting for charities. I cover why your organisation should use it, where to produce
I’ve always nailed my colours to the mast when it comes to environmental and social justice. As a business owner, there is a greater social responsibility held by my professional self than in my personal life because it’s organisations and businesses that have the greatest impact on our world. While I may be a small,
Free Charity Website – A Middleton Marketing & Instadesign Collaboration Read More »
At times the marketing industry can seem rife with underhand tactics and ethical issues. SEO is no different, and there are several ethical SEO issues in the UK that are common to see. This article will explore some of the potential pitfalls and bad practices that make navigating the industry difficult. However, I hope that
Women laughing alone with salads? What kind of strange article is that? It’s a story of sex, diet culture, marketing failure and, most of all, misogyny. You may never have heard of ‘women laughing alone with salad’, but I can guarantee you’ve seen it in action. Today I wanted to explore this strange but serious
Women Laughing Alone With Salads: Harmful Stock Imagery & Lazy Marketers Read More »
Communication is key for non-profits and those in the charity sector. but how can non-profits use copywriting effectively as part of their comms strategy? Today I explain non-profit copywriting that can help your organisation grow. From crafting inspirational content to bolstering your SEO, copywriting is vital for the third sector. Read on to learn how
It is Earth Day this Saturday (April 22nd), so I wanted to give you some unique Earth Day marketing ideas for the day. But, unlike many who use this day to greenwash their marketing efforts, I want to focus on green promotion that doesn’t damage the planet. Earth Day is an annual event on April
Earth Day Marketing: Promotion without Greenwashing Read More »
This April Fools, I posted the below post to get my audience’s attention in all the wrong ways. Instead of promoting ethical SEO services, I made the most unethical social post possible. It was the epitome of unscrupulous marketing and underhand sales tactics that ethical marketers are sick of seeing. When I started my business,
Countless ethical issues in marketing make the industry a distrusted sector. From pushing overconsumption through to gross sales tactics. Stereotyping and greenwashing that damage rather than help society. Plus, fake appeals to inclusivity. Traditional marketing has a significant rap sheet. Of course, it doesn’t have to be this way, with more companies, including myself, adhering
This article discusses ‘what is eco-friendly marketing?’, a common question in today’s ethical consumer landscape. Eco-friendly marketing focuses on the environmental impact of products and services and the ecological effect of the marketing itself. I will share tips for eco-friendly marketing that focus on straightforward, honest messaging and practising what you preach. What is eco-friendly
