Blogging is one of the top ways you can bring potential customers to your website and boost your brand awareness. But, what I often see are companies that start blogging with lots of enthusiasm which eventually fades after a few weeks or months. To really get the benefits of blogging, you need to produce quality […]
A social media presence is vital to the vast majority of businesses in the UK. But does social media have an impact on SEO? The short answer is yes but not in the way you may think. In this article, I’ll describe how social media can impact your website’s ranking on search engines. Social Media’s
Case studies convert leads and that’s a fact! But why do case studies convert visitors and leads so effectively? It’s because they demonstrate all the factors that make content so important in your marketing strategy. Why Case Studies Work So Well In Generating Leads A case study should work like any other piece of quality
Blog writing is an essential part of content marketing. It drives traffic, increases leads and boosts sales. Once you’ve created a piece of content, the benefits can last for years to come. But, have you ever considered updating blogs from years gone by. That’s what historical blog optimisation is. If you feel like your site
Content marketing covers a wide variety of content and copy types, including white papers. Unlike blogs and articles, which are usually shorter, more informal pieces, white papers are much more complex pieces of work. This article will explain the benefits of white papers and why you should consider adding them to your marketing strategy. What
SEO is more than just tactics and techniques, it’s about making the correct information available to the right audience. Accessible design and content are just as important a consideration when it comes to optimising your site for SEO. A better experience for people will be rewarded by search engines which is clearly an SEOs end
As a content and copywriter, it’s my job to write well for my audience. Depending on the text, I am either persuading a customer to buy or I am educating and entertaining them. To be as effective as I can be, I need to write inclusively. This is because it extends the customer base by
Frequently used interchangeably, copywriting and content writing as actually different roles. While both are jobs for writers, the formats and style are different. They may be considerable overlap between the two but they each after their separate goals within a business. This article will briefly explain the differences between these two professions. The Difference between
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A truly unique piece of marketing can be hard to come by and with so many adverts being created daily it can feel hard to stand out. Last week I discovered an amazing example of community marketing that built the brand up rather than just tried to sell you something. So I wanted to share
Content freelancers charge based on their own individual business, experience and needs. No two content freelancers will be priced the same because, underneath an hourly rate that appears equal, they’ll be a multitude of decisions behind it. However, the are several core ways that most content freelancers will organise their pricing. How content freelancers charge
