You’ve written the most extraordinary piece of copy to get your point across, but great copywriting can often fail at the final hurdle. Don’t let your hard work go to waste; make sure your copy has everything it needs before hitting publish. You’ll ensure your work is seen by the right people and doesn’t negatively […]
What to do before hitting publish on a blog post, page or product? Read More »
We know that blogging is a vital part of content marketing. Blogging consistently is a key aspect of that too. But how can you improve your blog writing skills, especially when you are first starting out? Today, I will showcase the practical steps I take to continually hone my writing style and blogging abilities. Improving
A call to action, or CTA for short, is all about getting your website users to perform your desired end goal. Every page, post, product or section of your site needs a call to action. Here’s what a call to action is and how to use them effectively throughout a website. What Is a Call
What is a Call To Action and how to use them effectively? Read More »
I’ve written 70 blog posts (71 including this one) for my blog since I started my business. It’s about 80,000+ words. Can I remember everyone in perfect detail? Not by a longshot. My goals and style have changed over the past 15 months. I’ve learnt new information and updated my approach. And, as well as
Micro-content? Micro content?? Microcontent??? What is micro-content, and more importantly, how do you spell it? This article will answer at least one of these questions. But, it won’t be on the subject of spelling. For me, it’s micro-content. So, instead, this article will explain the two different uses of the word micro-content, plus examples of
84% of people say that they’ve been persuaded to buy goods or services after watching a brand’s video. This stat alone should show you the power of video marketing, but do videos help SEO on your website? Today we explore whether videos contribute to SEO, (SPOILER: they do). Plus, what to include to make the most
Low cost, large audience, great return on investment? What’s not to like about influencer marketing. Whether you’ve heard of it or not, influencer marketing is a growing marketing strategy that has amazing benefits for small businesses. Read on to find out what the benefits are and whether it’s the right fit for your company. What
Benefits of Influencer Marketing for Small Business Read More »
WARNING: You’re about to read the word “influencer” a lot! According to Collabstr, Influencer marketing will grow to a $15 billion market by the end of 2022. It’s a core content strategy of many brands and investment in the sector continues to grow year on year. But what is influencer marketing? And why has it
You’re ready to start your content marketing journey in 2022! Diving into your first blog article this year or maybe ever, but how long should a blog be? In this guide, I’ll talk about the different lengths of the article you can choose, and the factors that determine the choice. When it comes to blog
If you’re writing copy or content for your website, it’s got to be readable to make an impact. From style to structure, format to finishing touches, you must use a variety of skills to make your content readable. Here is how to up your content readability. Making Content Readable Firstly, let’s establish why making your
