Copywriting for charities is about getting your message front and centre. You already do fantastic work, so make sure everyone knows about it with copywriting that celebrates your successes and convinces your audience to help. This is my simple guide on copywriting for charities. I cover why your organisation should use it, where to produce […]
At times the marketing industry can seem rife with underhand tactics and ethical issues. SEO is no different, and there are several ethical SEO issues in the UK that are common to see. This article will explore some of the potential pitfalls and bad practices that make navigating the industry difficult. However, I hope that
Communication is key for non-profits and those in the charity sector. but how can non-profits use copywriting effectively as part of their comms strategy? Today I explain non-profit copywriting that can help your organisation grow. From crafting inspirational content to bolstering your SEO, copywriting is vital for the third sector. Read on to learn how
After the great resignation of 2020, we’ve seen more people wanting to get into freelance content marketing and copy writing. While it’s not as easy as many on social media make out, it can be a rewarding profession with many perks. With the potential for flexible hours, remote working and higher wages, many people are
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Content marketing for eco-friendly brands is easy when your business is based on environmental ethics. Environmentally conscious consumers are looking for brands that support their principles and have a reduced impact on the planet whilst still offering the product they need at the prices they want. You should use your content marketing strategy to provide
You can create valuable content marketing for e-commerce sites by focusing on the core principles of any superb content marketing strategy; inform, entertain and inspire. ECommerce websites are easy to content market because you have so much to tell customers, old and new. There is plenty to talk about, from brand news, product launches and
Crafting quality content and creating it consistently is a full-time position. One of the most critical parts of digital marketing is producing a coherent and consistent strategy, but it can be hard work if you are running the rest of your business too. So, one solution is to repurpose your content, making it do double
If you’re a Sheffield business looking for content marketing ideas, this is the niche article for you. As a content marketer and freelance SEO consultant based in Sheffield, I work with many local businesses to boost their presence online through local SEO and content marketing. This article highlights how content marketing can be applied to
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AI is being heavily invested in at the moment, and people often worry if AI will take over various industries, including content marketing. In 2022, we are already seeing some significant AI developments that could contribute to workforce reductions. But am I worried? No. And today, I’ll explain why I don’t think AI will take
Communication is key to a charity’s success. Producing content and quality copywriting is an essential part of that communication. Your charity copywriting needs to be on point whether you’re talking to charity recipients, donors, or other stakeholders. Here are six copywriting tips for charities that will help them improve their communication with their audience. Copywriting
