We spend an extraordinary amount of time on the Internet these days. In the UK, internet users spent around 4.2 hours on average daily accessing the internet via any device in 2023. However, we all know that for many of us this figure is even larger, particularly if you work in a digital field like […]
Website design for charities is about making an impact, spreading your message and sticking to your principles. Website design can be challenging for any organisation but harder for charities when the common style is geared towards corporate brochure sites or e-commerce retail. Charities and non-profits need to offer something different when viewing their website, so
Copywriting for charities is about getting your message front and centre. You already do fantastic work, so make sure everyone knows about it with copywriting that celebrates your successes and convinces your audience to help. This is my simple guide on copywriting for charities. I cover why your organisation should use it, where to produce
If you’re wanting to create a more eco-friendly website, then an energy-efficient website is the most effective way to achieve this. While there are many aspects that can help your business be more environmentally friendly, a faster, more efficient website can have a significant impact. Creating an energy-efficient website reduces the energy we use, reducing
I’ve always nailed my colours to the mast when it comes to environmental and social justice. As a business owner, there is a greater social responsibility held by my professional self than in my personal life because it’s organisations and businesses that have the greatest impact on our world. While I may be a small,
Free Charity Website – A Middleton Marketing & Instadesign Collaboration Read More »
If you’re an eco-conscious business owner, you may be thinking about how to make an eco-friendly website for your organisation. Whether you have an existing website that needs a revamp, or an entirely new site, there are many things you can do to make it more eco-friendly. The article will discuss several ways to make
At times the marketing industry can seem rife with underhand tactics and ethical issues. SEO is no different, and there are several ethical SEO issues in the UK that are common to see. This article will explore some of the potential pitfalls and bad practices that make navigating the industry difficult. However, I hope that
Women laughing alone with salads? What kind of strange article is that? It’s a story of sex, diet culture, marketing failure and, most of all, misogyny. You may never have heard of ‘women laughing alone with salad’, but I can guarantee you’ve seen it in action. Today I wanted to explore this strange but serious
Women Laughing Alone With Salads: Harmful Stock Imagery & Lazy Marketers Read More »
Communication is key for non-profits and those in the charity sector. but how can non-profits use copywriting effectively as part of their comms strategy? Today I explain non-profit copywriting that can help your organisation grow. From crafting inspirational content to bolstering your SEO, copywriting is vital for the third sector. Read on to learn how
If you are a web agency, PR firm or digital business looking to grow, then check out the benefits of white-label SEO services. Whether you currently offer SEO as part of your agency or want to add it to your repertoire, white labelling SEO can quickly benefit your business. As an experienced white-label SEO provider,
