Are you considering hiring an SEO freelancer for your local business? If so, have you considered hiring a local SEO freelancer from your city or region? Although any quality SEO marketer will be able to optimise your website for local traffic, sometimes working with someone local can boost your efforts. Today, I’ll explore some of the benefits of choosing a local SEO freelancer. Plus, why your business might suit this relationship.
Benefits of Choosing a Local SEO Freelancer
Local SEO is a branch of SEO. It focuses on optimising your website for local queries and traffic. It is particularly beneficial for businesses that only serve a particular area of the country and even a specific area of a city. Some examples of this include; bakers, butchers, or onsite services such as mechanics or locksmiths. Local SEO can also be used by businesses with a national reach to target a particular region. By engaging an SEO freelancer that works in your local area, they may better understand your region and help you achieve your goals quicker than a freelancer based elsewhere in the country.
Can Adapt Copy Language
Compared to countries like India or the USA, the UK has a relatively small landmass and population. However, there can be significant differences in culture, language and habits between different regions, cities and even two very close towns. The most obvious example of this is between dialects and accents. By hiring a local SEO freelancer, they may be able to guide the SEO strategy based on these regional variations. SEOs must continually hone copy, metadata and content to reflect their audience, and this should be the same when targeting local communities.
Understands Local Events & Trends
A local SEO may also be able to use local events and trends to boost your reach further. For example, the Tramlines Music Festival is hosted across Sheffield each year in both official and unofficial venues. If I was working with a local food or drinks business, I might suggest an SEO campaign to target this event and bring people to their venue as part of the festival. Tramlines is well known in South Yorkshire, but it’s unlikely many know about it further afield. Therefore a local SEO can be better placed to optimise for local events.
Understanding your business
Some people prefer to work with a local company, and your choice of a local SEO can be as simple as that. While it’s better for the planet to call or zoom through a meeting online, sometimes it’s great to have the option to have your suppliers come to the site. They can see your setup, understand your products and services, and see your challenges and potential. A local SEO freelancer is usually a one-person setup. So, if they do not have to travel very far, they can keep costs for meetings to a minimum. This also allows for more time to be spent helping clients with their SEO.
Keeping it in the local economy
One other reason you may consider choosing a local SEO freelancer is to help your local economy. Spending in your regional economy isn’t just about the greengrocers; it can include professional services and B2B businesses. Investing in local businesses can strengthen community wealth as a whole. Plus, if you are looking to target your local area, a more robust local economy will also mean your sales will rise.
Hire me as your Local Seo Freelancer in Sheffield
If you’re a Sheffield or South Yorkshire business and need local SEO, consider Middleton Marketing. I’m a freelance SEO specialist, living and working in Sheffield for the past nine years. I’ve lived in Yorkshire all my life and love working with local small businesses looking to thrive. Read more about my experience and expertise on my about page. Or visit the services page to learn more about my offering. Can’t find what you’re looking for or have a question? Get in touch.