Did someone mention your sites domain authority, but not sure what it is? Here is my brief guide on the topic and why it’s an essential part of your SEO strategy.
What Is a website’s Domain Authority?
Developed by Moz, a highly regarded global SEO company, Domain Authority (DA) is a search engine ranking factor. It estimates how likely a website will appear in search engine result pages (SERPs). Scores for DA vary from one to one hundred, with higher scores indicating a higher possibility of ranking.
The DA ranking by Moz has been developed over the years using machine learning to evaluate and rate domains. It looks at many factors and compares websites across the digital world to provide a score. A smaller or newer business may have a very low domain score of just 1 or event 0! Larger, more established sites are more likely to score higher. Check out Moz’s top 500 sites to see who ranks best for domain authority. You’ve probably guessed it, but Google is number 1!
What’s domain authority got to do with SEO?
So now you know that DA is simply an estimated score by Moz, you may be wondering how it affects your website’s SEO. Actually, it has zero impact, but it is a valuable tool to measure your site’s success.
The higher your score, the more likely you are to rank for your chosen keywords and attract a bigger, better audience. Google and other search engines do not use Moz’s tool to rank your site. But, they likely use the same factors that Moz used to create the tool. Therefore if you rank highly for domain authority by Moz, you are likely to score well from an SEO perspective in search engines. When reviewing your off-page SEO strategy, you should use it as a metric to measure and take steps to improve it.
Check your score
I hope you’ve found this brief article helpful. You can learn more about Moz’s Domain Authority tool on their website and use their domain analysis tool now to see how you rank.