Marketing Ideas for Vegan Businesses

The vegan, vegetarian and plant-based market continues to grow in 2021. Vegan businesses, both new and old, will no doubt welcome this surge in customers. However, this latest increase will also draw brand new businesses into this marketplace. So, to stand out from competitors plant-based and vegan organisations will need to improve their strategy to capture the most from this growing audience. Here are some top marketing ideas for vegan businesses.

Marketing Tips for Vegan Businesses

Many established brands have long relied on being the only option available to vegan consumers. If your business has relied on this approach in the past, now is the time to update your offering. And if you are a new company looking to make your mark this is the perfect opportunity.

Connect with the Community

No product is built for everyone on the planet. Every product and service can be approached from a different angle to provide exactly what the target audience needs. So when it comes to marketing your vegan business, it’s all about being able to connect with the right people. The right audience who needs and wants your particular goods. Luckily, with the growth of veganism connecting with like-minded individuals is even easier these days, especially with the help of the internet. Social media is above all the place to connect with your audience. Here are some of the key areas each popular platform connects with.

• Facebook – Pages and groups are a great place to share content, talk about the topics that interest your audience and find what people are asking about most.
• Instagram – Excellent to share curated photos and videos of your products, services and business as a whole. You can also employ influencer marketing to great effect on these channels.
• Tiktok – Great to connect with your audience one to one. Sharing videos about your products, the issues you are interested in as a company and how to practice veganism are the must content for this platform.
• Twitter – Great for sharing events and news around veganism and plant-based diets and lifestyles.
• Linkedin – Connecting with other like-minded professionals and sharing B2B educational information such as blogs, whitepapers and case studies.
• Pinterest – The go-to place for finding recipes and fashion inspiration. An amazing choice for promoting your vegan eCommerce shop.

Utilising community marketing on social media will build a loyal following and draw traffic and leads to your website.

Use Content to Educate and Inspire

While many in the vegan community are aware of many of the issues that inspire people to turn to plant-based diets and vegan lifestyles, it’s still a new concept to many. Vegan businesses have a responsibility to share information about their ethical choices truthfully and transparently. Content marketing is all about education, inspiration and entertainment and this can be used to great effect to boost your website visits.

Education can help new vegans feel confident in the changes they are making in their life. While existing customers will love your brand for continuing to educate them. Veganism can be an inspirational lifestyle but it has its difficulties in the current norms of society. Inspirational content therefore will help new and old vegans feel good about the choices they’ve made. Entertaining content will help your audience stay engaged with your brand, improving your sales and allowing you to promote causes your company believes in

Concentrate on Search

Searches for veganism, plant-based and related terms continue to grow, so it’s essential vegan businesses take advantage of SEO. As with any other business, SEO should be approached from a strategic approach to improve your site for both users and search engines. Vegan businesses can utilise SEO effectively in many ways and there are plenty of actions they can take to enhance their presence online.

• Content Writing – Creating blogs, whitepapers and articles that educate, entertain and inspire will easily increase the amount of traffic you receive. Many searches are question-based as vegans try to navigate a world that is full of animal products.
• Local Search – If you have a brick and mortar business, your focus must be on local SEO because you need traffic through your door, not just your website. Local SEO is about optimising your site for location-based searches, mobile viewing and web accessibility.

Focus on the Details of Products & Services

Ethical consumers care about the details. Whether they’ve gone vegan for animal rights issues, environmental facts or simply for health reasons, they’ve done at least some research to make this decision. As such, they want to know your products and services reflect their choices. This is where focusing on the details comes in. The more information you can provide, the more likely these types of consumers will choose your company. Here are some areas to concentrate on.

• Product Descriptions – Ensure you explain the product or service in as much detail as possible. Include information about ingredients/materials, manufacturing processes, transportation, retail, and everything they would need to order the product.
• About us page – People buy people as the old saying goes. So, tell your customers what inspired you to start your business. Include your personal story, the brands creation and what keeps you focused as you grow.
• FAQs – Note it down whenever a customer asks a question, whether face-to-face, on the phone or on social media. You can then ensure that any questions are answered on your website FAQ page. Not only will this create a better experience for customers but it will also aid your SEO.

Digital Marketing for your Vegan Company

Ready to market your vegan business? Or do you need a bit more guidance? I’m here to help. I’m a vegan business owner who loves all things marketing and loves to help independent, ethical businesses grow. I offer SEO, content and consultancy services that focus on ethical, research-driven, reliable and honest marketing campaigns. Get in touch today and let’s grow your company together.