Do you need help with your SEO? If you’ve been searching for answers about whether you need SEO for your business, this is my simple guide on whether SEO is right for your organisation. All organisations can benefit from a Search Engine Optimisation strategy, so what are you waiting for?
Do you need help with SEO?
All companies need SEO to stand out in the digital marketplace today, but when is the right time to get help with SEO? Read on to find out.
Your business has never had SEO done
The best time to start SEO is when you start your business. Today is the next best time to start. If you’ve never done any SEO for your website, you certainly need help with SEO. Your first port of call is to get an SEO audit. This can be especially useful to find out what works, what isn’t and what needs improvement on your website. An Audit will also provide insight into your target audience, the keywords and phrases you should be targeting, and who your competitors are in the industry you work in.
From there, you should have a clear idea of your overall strategy. Most SEO audits also include a plan of action for implementing the strategy. Depending on the findings, they may combine content marketing ideas, on-page SEO, off-page SEO, technical SEO and UX design improvements. While you may be a bit behind compared to your competitors if you’ve never done SEO before, with a dedicated strategy and implementation plan, you can see results as soon as a few months and start reaping the war rewards within a year.
No staff members are trained in it
Another indicator that you might need help with SEO is if you have no staff members currently trained in it. For example, you may have digital marketers or advertisers on your team, but if they do not have any SEO skills or the capacity to learn, it may be time to employ a freelance SEO specialist. While I believe that anyone interested in the marketing field can learn about and implement SEO, it may not be as financially beneficial for your current staff to take the time to learn it. Subsequently, employing outside help will ensure you see results quicker, and it will be much more cost-effective since they are already experienced in the area.
You’re a local business
If you are a local company whose target audience is in a specific location, getting help with SEO should be a priority. SEO can be applied to all kinds of businesses, including global ones. However, SEO is particularly important to local businesses because it can easily be adapted for local search queries. For example, if you were a local hairdresser, you would be looking for customers searching for questions such as “hairdressers near me”. With local SEO, you can target these people. Local SEO ensures your strategy focuses on audiences that immediately want and can access your services. Please read my full guide on local SEO for a complete overview of the subject.
You sell online
Getting help with SEO is a no-brainer if you sell online. SEO is primarily focused on digital sales and leads (though if you’re pursuing a local SEO strategy, you may be trying to get people into your brick-and-mortar store). So, if you sell online, you must invest in SEO. The digital world is increasingly competitive no matter what industry you are in. Therefore, SEO must be a priority for all online businesses. It is the only way you can hope to get search engine traffic to your site, which is the primary traffic source on most websites, especially e-commerce.
Choose Middleton Marketing to help with SEO
If the above applies to you, you might get help with your SEO. Middleton marketing offers a whole host of SEO services, from consultancy to implementation and reporting. All new clients are always advised to start with a full SEO audit. Your audit allows me to accurately review your website and create a bespoke strategy that will work for your niche and organisation. Contact me today to discuss your requirements, and let’s see how we can build your business together.