Every single one of my clients gets an SEO audit. It’s the first step of any awesome SEO strategy to help them achieve their goals. But what is an SEO audit and why is it the first thing I complete for my clients? Read on to find out everything you need to know about SEO […]
Does your business need SEO? Does it specifically need local SEO? If you’re not sure of the answer then read on to find out what is local SEO and what its benefits are. I’ll explain which factors go into ranking your business locally too. Plus, how you can improve your chances of ranking in the
SEO is essential to getting people to your site. But to grow sales and leads it’s vital that your website engages users. Your site must encourage users to perform the actions you desire. This is where user experience design comes in. Improving your site from a visual, navigational and clarity perspective will secure customers when
Finding your target audience can help your business grow faster and more efficiently. Why market to people who will never buy your products or services. Instead, focusing on a smaller, more specific audience will save you time and make you more money. Here’s how to research and understand your audience. Allowing you to market your
Probably the most important aspect of SEO research is keyword research. Keywords are the words and phrases that users search for in Search Engines (SEs). As SEs are serving up Search Engine Result Pages (SERPs) for users based on their queries, it’s important to know what those queries are. If you discover the terms people
For anyone not in the marketing or SEO industry, SEO can seem a little bit of a buzzword. You may be wondering “why is SEO important?” so I’m here to explain in simple terms why. If you understand the basic principles behind SEO practices, you’ll discover how they can help your business expand in the
Content marketing is the powerhouse of digital marketing in the 21st Century but it can seem like a vague term to those not in the marketing industry. This guide is a comprehensive answer to the question ‘What is content marketing?’. You will discover what content is, how it works and why it works, as well
Search engine optimisation, or SEO for short, is a process of improving the quantity and quality of traffic to your website through search engines. Unlike paid ads and social media, SEO is focused completely on improving your website’s standing with search engines. In this guide, I will talk through the concept of SEO and the
On-page SEO is the practice of optimising individual web pages in order to rank higher on search engines (SEs). The end result should be more relevant traffic to a website. On-page refers to both the content and code of a page as well as design aspects. This is in contrast to Off-page SEO which focuses
SEO is a collective of many different techniques and tools used to optimise your site for search engines. One aspect of SEO is technical SEO, but what is technical SEO? In essence, technical SEO refers to optimising your website for search engines to allow them to easily crawl and index the site. While the majority
