You’ve written the most extraordinary piece of copy to get your point across, but great copywriting can often fail at the final hurdle. Don’t let your hard work go to waste; make sure your copy has everything it needs before hitting publish. You’ll ensure your work is seen by the right people and doesn’t negatively […]
What to do before hitting publish on a blog post, page or product? Read More »
SEO can seem to the novice a magical art; changing a few things on a website to make it skyrocket in popularity. Of course, there’s a lot more to it than that, but like all professions, it can seem likely a fantastic feat if it’s not your industry or specialism. However, this impression can lead
84% of people say that they’ve been persuaded to buy goods or services after watching a brand’s video. This stat alone should show you the power of video marketing, but do videos help SEO on your website? Today we explore whether videos contribute to SEO, (SPOILER: they do). Plus, what to include to make the most
Does your business need SEO? Does it specifically need local SEO? If you’re not sure of the answer then read on to find out what is local SEO and what its benefits are. I’ll explain which factors go into ranking your business locally too. Plus, how you can improve your chances of ranking in the
Your product description can make all the difference when it comes to a sale or not. So, here’s how to write a product description that skyrockets your e-commerce sales. As with all marketing, follow the ethical principles of honesty, transparency and responsibility. Writing Product Descriptions That Sell So, you’ve finally got customers to your product
‘Tis the spooky season and if your business sells goods that celebrate Halloween, you may be on the lookout for extra marketing ideas. The same principles apply to Halloween as all seasonal marketing; start early and do your research. Without a considered strategy, you will likely run the risk of spending time and money on
Halloween Marketing: Spooky SEO, Content, PPC & Social Read More »
SEO is all about getting people to your website through search engines, but they need to want to click on the links they find there. That’s where your SEO title, meta description and URLs come in. These three pieces of information are the first things users will see of your website and should entice them
Blog writing is an essential part of content marketing. It drives traffic, increases leads and boosts sales. Once you’ve created a piece of content, the benefits can last for years to come. But, have you ever considered updating blogs from years gone by. That’s what historical blog optimisation is. If you feel like your site
A small but mighty paragraph, a meta description should be included on every page of your website. This simple element can make all the difference when attracting lots of traffic to your site. In this article, I will be explaining what a meta description is, why it’s important and how to write a quality one
Creating content isn’t just about the text, imagery is just as important when it comes to portraying the ideas on a page or in a blog post. It’s also an essential element in your SEO and should not be overlooked. Today, I thought I would share my quick guide on how to optimise images for
