If you’re an eco-conscious business owner, you may be thinking about how to make an eco-friendly website for your organisation. Whether you have an existing website that needs a revamp, or an entirely new site, there are many things you can do to make it more eco-friendly. The article will discuss several ways to make […]
At times the marketing industry can seem rife with underhand tactics and ethical issues. SEO is no different, and there are several ethical SEO issues in the UK that are common to see. This article will explore some of the potential pitfalls and bad practices that make navigating the industry difficult. However, I hope that
When splitting out facts from fantasy, SEO can be a minefield, and local SEO facts are no different. There are several reasons why SEO seems such an elusive creature which I’ll go on to explain. First, however, this article should dispel some of the SEO myths you’ve heard and present you with some Local SEO
Are you a local business? Do you want to check your SEO? Here’s a quick-fire, easy-to-complete local SEO audit checklist to give you what you need. Too often, I see marketing agencies and SEO experts overcomplicate SEO for small, local businesses. For many business owners, they don’t have the time or the budget to dedicate
So, do you have a nifty eco-friendly product that you want to promote? Your first step is creating a detailed product description that covers everything your audience wants and needs to know about. Ethical consumers are heavily invested in thoroughly researching the products they want before purchase. If your e-commerce site cannot explain clearly everything
How to write descriptions for eco-friendly products Read More »
Do you need help with your SEO? If you’ve been searching for answers about whether you need SEO for your business, this is my simple guide on whether SEO is right for your organisation. All organisations can benefit from a Search Engine Optimisation strategy, so what are you waiting for? Do you need help with
Creating a strategy around SEO for eco-friendly products is easy when you follow the same key principles of all SEO campaigns. Create quality content and copy that engages, informs, inspires and entertains your audience. As with all great SEO strategies, it always starts with research and understanding your audience. The benefit of producing SEO work
For b2b businesses, how to write service pages can be a tricky task. You know how fantastic your services are, but you may find it difficult to articulate them on paper. Your website is the window into your organisation and where most of your potential clients will seek to learn about you. For most owners
Is site speed a ranking factor? Absolutely yes. It’s actually been an official ranking factor for Google for over a decade. While the changes may have started in 2010 at a minimum, the shifting algorithm over the past 10+ years has placed more and more emphasis on site speed as a priority. But, I would
If you have never done any SEO, you may be wondering how long does SEO take to work? Well, the answer, like many marketing services, depends on many factors. However, in this article, I have tried to provide the most straightforward guide to the time it takes and the main factors that affect it. Get
