Are you a local business? Do you want to check your SEO? Here’s a quick-fire, easy-to-complete local SEO audit checklist to give you what you need. Too often, I see marketing agencies and SEO experts overcomplicate SEO for small, local businesses. For many business owners, they don’t have the time or the budget to dedicate […]
Did someone mention your sites domain authority, but not sure what it is? Here is my brief guide on the topic and why it’s an essential part of your SEO strategy. What Is a website’s Domain Authority? Developed by Moz, a highly regarded global SEO company, Domain Authority (DA) is a search engine ranking factor.
84% of people say that they’ve been persuaded to buy goods or services after watching a brand’s video. This stat alone should show you the power of video marketing, but do videos help SEO on your website? Today we explore whether videos contribute to SEO, (SPOILER: they do). Plus, what to include to make the most
Low cost, large audience, great return on investment? What’s not to like about influencer marketing. Whether you’ve heard of it or not, influencer marketing is a growing marketing strategy that has amazing benefits for small businesses. Read on to find out what the benefits are and whether it’s the right fit for your company. What
Benefits of Influencer Marketing for Small Business Read More »
WARNING: You’re about to read the word “influencer” a lot! According to Collabstr, Influencer marketing will grow to a $15 billion market by the end of 2022. It’s a core content strategy of many brands and investment in the sector continues to grow year on year. But what is influencer marketing? And why has it
Does your business need SEO? Does it specifically need local SEO? If you’re not sure of the answer then read on to find out what is local SEO and what its benefits are. I’ll explain which factors go into ranking your business locally too. Plus, how you can improve your chances of ranking in the
A social media presence is vital to the vast majority of businesses in the UK. But does social media have an impact on SEO? The short answer is yes but not in the way you may think. In this article, I’ll describe how social media can impact your website’s ranking on search engines. Social Media’s
You may have heard that directory listings help SEO but is that still relevant today or is it an outdated practice? In this article, I’ll explore what directory listings are and whether they are relevant to SEO in 2021. What Are Directory Listings? If you are from the UK, the best way to describe directory
Guest Blogging is one of the most popular forms of active off-page SEO tactics. It can be the foundation of a good link building campaign providing both valuable content and traffic to your site. Here’s an explanation of the practice, how it benefits your business and how to do it. What is Guest Blogging? Guest
Off-page SEO is a collection of techniques and tactics to improve your SEO ranking that do not happen exclusively on your website. With Off-page SEO, the focus is your brand’s image and authority elsewhere on the world wide web. Off-page, like technical, on-page and content SEO is a cornerstone of your wider SEO strategy. Read
