Creating a strategy around SEO for eco-friendly products is easy when you follow the same key principles of all SEO campaigns. Create quality content and copy that engages, informs, inspires and entertains your audience. As with all great SEO strategies, it always starts with research and understanding your audience. The benefit of producing SEO work […]
If you’re an eco-friendly business, or just an organisation looking to boost its environmental impact, here are some eco-friendly business ideas to help. Covering eco ideas for your website and your marketing, as well as practical business steps, I hope you find this a helpful guide in reducing your impact on the planet. Eco-Friendly Business
As an ethical marketing and sustainability digital freelancer who writes extensively about this topic, I wanted to create a guide that covers everything in one place. I am passionate about improving marketing and want to be part of the movement to enhance the marketing sector. Our industry has a dirty image, and I can’t blame
As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the
One in five people spends more than 40 hours a week online. I doubt that this stat is surprising to many. I definitely spend more than 40 hours a week online! We can do everything online from chatting with friends, playing games, studying and of course, shopping. With adverts on every platform, website and digital
