If you’re an eco-friendly business, or just an organisation looking to boost its environmental impact, here are some eco-friendly business ideas to help. Covering eco ideas for your website and your marketing, as well as practical business steps, I hope you find this a helpful guide in reducing your impact on the planet. Eco-Friendly Business […]
As an ethical marketing freelancer who writes extensively about this topic, I wanted to create a guide to cover this topic all in one place. Being better at marketing is close to my heart, and I want to be part of the movement to improve the industry. Our industry has a dirty image, and I
As an ethical marketer, one of my business principles is to tackle/reduce my impact on the climate crisis. I believe that it is the responsibility of companies, as much as individuals and governments, to be better and do better. Tackling the climate emergency is doable but it needs collective action. Why Businesses Should Tackle the
Why Every Business Needs to Address the Climate Crisis. Including Freelancers Read More »
One in five people spends more than 40 hours a week online. I doubt that this stat is surprising to many. I definitely spend more than 40 hours a week online! We can do everything online from chatting with friends, playing games, studying and of course, shopping. With adverts on every platform, website and digital
How to be an Ethical Consumer in the Online World Read More »
The concentration of carbon dioxide (CO2) in our atmosphere, as of May 2020, is the highest it has been in human history. The climate emergency is here and now. However, the solution is a complicated and interdisciplinary challenge. My focus is on stopping greenwashing in marketing. Today, I am focusing on the fake solutions offered by
